Getting ready to pitch your company or organization to some media outlets to drum up a little PR? Try using our Media Kit Checklist to help you gather your thoughts and items needed to pull off the big sell.
You can download and print out a .pdf copy for yourself here.
Your basic media kit should contain the 7 following pieces:
[ ] YOUR BIOGRAPHY
The basic foundation from where all your media cover will begin. One to two pages maximum.
[ ] YOUR PRESS RELEASE
A succinct and consumer-friendly information page about your product and/or service. Also one to two pages maximum.
[ ] YOUR HEADSHOT
A professional quality photo representing you or the uniqueness of your business.
[ ] YOUR SALES SHEET
A quick info hits sheet that covers some of your most asked questions about your business. Example questions include contact information, price points, and testimonials.
[ ] YOUR MEDIA PLAN
A listing of your publicity & PR initiatives. Example content includes where you see the business in six months or five years
[ ] YOUR MEDIA CLIPS
Preserved copies of press mentions of you and your business. Either laminated or transferred to digitally to a CD-ROM or PDF.
[ ] YOUR PITCH
A 15 to 30 second overview about your business, product, and/or service. Rehearsed well in advance.
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