Joint ventures are an excellent strategy for increasing your market reach and overall revenues. However, the question is, how can you entice a prospective partner to join you in a lucrative joint venture? Not everyone can see the big picture quite as vividly as you can ' and therefore, it is important to employ strategies to make sure you both are on the same page of excitement.
Increasing the value of the partnership
There is only one bottom line to attracting a joint venture partner: provide significant benefits. Of course, this is easier said than done, and therefore, there are several strategies you can take to enhance the lure of your joint venture proposal.
- Craft your proposal with only the partner's perspective in mind. You already know what the joint venture will bring to your benefit, so there is no need to re-hash this information in your offer. Instead, your proposal should truly focus on how your potential partner can benefit significantly from this joint venture.
- Clearly outline all of the benefits. What seems obvious to you may not be apparent to your potential partner. Being too clear is never a flaw, but vagueness is always a fallacy. Make sure that you specifically highlight all of the benefits to your potential partner, whether tangible or intangible. Of course, the partner will gain additional sales and revenues, but what about the intangibles, such as increased branding, new market segments, and free exposure to a target audience? The revenue benefits may not be seen immediately, but certainly offer long-term benefits.
- Make your offer standout from the competitors. Chances are that if you are approaching a potentially lucrative partner for joint venture purposes, then other companies are doing the same thing too. Making your joint venture enticing means standing out from the crowd. If you are willing to provide your potential partner with a higher commission than the industry standard, then make sure to mention that first. This will attract their attention, motivating them to read through your entire proposal and absorb the benefits.
- Be exclusive. If you have joint ventures with anyone and everyone, then the most lucrative potential partners will not be enticed. Why would they want to joint venture with you when your partnerships are already saturated? Make sure that your joint venture proposal feels exclusive, and you can discuss the reasons why this proposal is unlike the others already out on the table.
- Demonstrate your understanding of both lists. When you show your potential partner that you have a full understanding of both your customer bases, this demonstrates that you fully understanding the prospects of the joint venture. Point out both why and how your customer list benefits the joint venture's endeavors. The more specific you can get, the more enticing the offer is.
Joint ventures go above and beyond the standard affiliate marketing. Typically, joint ventures can offer significant rewards for both parties that supersede the affiliate relationship. Subsequently, the work you put into enticing your ideal partner will be worth the payoff in the end.
About the Author:
Christian Fea is CEO of Synertegic, Inc. A Strategic Collaboration Marketing consulting firm. He empowers business owners to discover and implement Integration, Alliance, and Joint Venture marketing tactics to solve specific business challenges. He demonstrates how to create your own Collaboration Marketing Strategy to increase your sales, conversation rates, and repeat business. Contact: christian@christianfea.com or http://www.christianfea.com
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